The cooperative partnership between the two companies is based on two pillars. Firstly, Biketec markets and sells the IT’S MY BIKE retrofit solution through its partner network under its own brand name. Specialist retailers can quickly and easily install the GPS tracker in their stores while e-bike riders benefit from the digital IT’S MY BIKE service world, which is integrated into the FIT app.
Secondly, Biketec customers will be given the option of having the IT’S MY BIKE solution quickly and easily integrated ex works in the future. “We supply many different motors to OEMs, including Panasonic, Brose, TDCM and Bafang. OEMs can seamlessly incorporate the GPS tracker into different drive systems with our technology,” states Manuel Bracher, Chief Information Officer at Biketec GmbH. “Our bike manufacturers offer consumers true added value with a networkable e-bike.”
“The cooperative partnership with Biketec GmbH is a crucial strategic move for us. Through our joint FIT e-bike tracker, we want to make IoT services such as digital anti-theft protection, including a recovery service, and an emergency assistant, standard,” adds Leon Menge, Bike Product Owner at IoT Venture GmbH/IT’S MY BIKE.
The two partners are also discussing further steps to expanding their cooperative partnership and adding complementary services. These include notifications about inspection periods, which provide retailers with additional sales potential and improved planning capability.
About FIT E-Bike System Integration (Biketec GmbH)
Biketec GmbH is a spin-off from the Swiss e-bike manufacturer FLYER AG. With its self-developed FIT E-Bike System Integration, the company’s technology networks electric bike software and hardware components so that they communicate with each other and harmonise. Biketec’s vision aims to make users’ everyday lives easier and safer with perfectly assembled, customised e-bikes. Customers include e-bike manufacturers, bike specialist retailers and consumers.
Head of Marketing & Aftersales