Data privacy

1. Data privacy at a glance

1.1 General information

Below is a simple overview of what happens to your personal data when you visit the IT’S MY BIKE website. Personal data means all data that can be used to identify you personally.

We take the protection of your personal data very seriously. We treat your personal data with confidentiality and in accordance with the provisions of data privacy law and this data privacy policy. In general, it is possible to use our website without providing your personal data. Collection of personal data through our website (such as name, address or email) is always voluntary. Your data will not be provided to third parties without your express permission. Please also note that sending data over the Internet (such as by email) may be susceptible to security breaches. 100% protection of data from third-party access is not possible.

1.2 Data collection on our website

Data processing on this website is handled by the website operator. You will find the relevant contact details in the copyright section of this website.

– How do we collect your data?

First, we collect your data if you provide them to us. One example here would be data that you enter in a contact form.
Other data are automatically collected by our IT systems when you visit our website. This mostly involves technical data (such as your web browser, operating system or time of website access). These data are collected automatically as soon as you access our website.

– What do we use your data for?

Some of your data are collected to ensure flawless availability of the website. Other data may be used to analyse your user behaviour.

– What are your rights with respect to your data?

You always have the right to receive information – free of charge – on the source, recipient and intended use of your stored personal data. In addition, you also have the right to request correction, blocking or deletion of these data. For further information on this topic or matters related to data privacy, please contact us at any time at the address indicated in the imprint section of this website. Moreover, you also have a right of appeal to the competent supervisory authority.

1.3 Analysis tools and tools of third-party providers

Your browsing behaviour may undergo statistical analysis during visits to our website. This mainly involves cookies and what are known as ‘analysers’. In principle, the analysis of your browsing behaviour is anonymised: the browsing behaviour cannot be linked back to you. You can opt out of this analysis or block it by not using certain tools. For further details on this, please see our data privacy policy under the heading ‘Analysis tools and advertising’.

2. General information and mandatory information

2.1. Data privacy
We value your trust. This means we take the protection of your personal data very seriously. We treat your personal data with confidentiality and in accordance with the provisions of data privacy law and this data privacy policy.
When you use this website, we collect a variety of personal data. Personal data means data that can be used to identify you personally. This data privacy policy explains the data that we collect and what we use them for. It also describes how this is carried out and why.
Please also note that sending data over the Internet (such as by email) may be susceptible to security breaches. 100% protection of data from third-party access is not possible.

2.2 Data security officer

Boris Klinnert
E-mail: datenschutz(at)

2.3 Opting out of data processing

Many data processing operations are only possible with your express consent. You may opt out of previously approved processing at any time. You can do so with a simple informal email to us. The legality of the data processing prior to opting out shall remain unaffected by the decision to opt out.

2.4 Right of appeal to competent supervisory authority

In cases of breaches of data privacy law, the affected party also has a right of appeal to the competent supervisory authority. The competent supervisory authority for matters of data privacy law is the state data privacy authority in the federal state of Germany where the company has its registered office. For a list of data protection authorities and their contact details, please click:

2.5 Right to data transferability

You have the right to have data that we process with your consent, or in order to complete an order, sent to you or to a third party in a customary machine-readable format. If you request direct transfer of data to another controller, this shall only be performed if technically possible.

2.6 SSL/TLS encryption

This site uses SSL and/or TLS encryption for security reasons and to protect the transfer of confidential content, such as orders or requests that you send us, the site owners. You can identify an encrypted connection because the browser address bar will have ‘https://’ instead of ‘http://’ and will display a lock icon.
When SSL and/or TLS encryption is active, the data that you provide to us cannot be read by third parties.

2.7 Information, blocking, deletion

Under the applicable provisions of the law, you always have the right to receive information – free of charge – on your stored personal data, their source and recipient, the purpose of their processing and, where applicable, a right to correct, block or delete these data. For further information on this topic or matters related to personal data, please contact us at the address indicated above at any time.

2.8 Opt out of promotional emails

It is prohibited to use the contact details published in the copyright section of this website to send promotions and information materials not expressly solicited. The site operators reserve the right to take legal action in the event of unsolicited receipt of promotional information, such as spam.

3. Data collection on our website

3.1 Cookies
The websites of IT’S MY BIKE use what are known as ‘cookies’ and active components (such as JavaScript). Cookies do not harm your computer or contain viruses. Cookies help us provide a more user-friendly, efficient and secure website. Cookies are small text files stored on your computer in your browser.

Most of the cookies we use are what are known as ‘session cookies’. They are deleted automatically at the end of your visit. Other cookies remain stored on your terminal until your delete them. These cookies enable us to recognise your browser again on your next visit.

You can set your browser to inform you of the use of cookies and to only permit cookies on a case-by-case basis, to accept cookies in certain cases or to generally refuse them and automatically delete them when you close your browser. Deactivating cookies may limit website functionality.

Cookies that are needed to perform electronic communication processes or provide certain functions requested by the user are stored by virtue of Article 6(1)(f) GDPR. The website operator has a legitimate interest in storing cookies in order to provide technically flawless and optimal service. Any other cookies stored (such as cookies to analyse your browsing behaviour) are covered separately in this data privacy agreement.

3.2 Third-party cookies

Some IT’S MY BIKE websites feature embedded content and services from others providers (such as YouTube or Instagram) that use cookies and active components on their end. IT’S MY BIKE has no control over the processing of personal data by these providers.
Please see the website of the relevant provider for information on their handling of your data.

3.3 Contact form

If you send us an inquiry through our contact form, we store your form entries, including the contact details you enter in the form, in order to process your inquiry and in case of follow-up questions. We will not disclose these data without your permission.
Thus, the data entered in the contact form are processed exclusively based on your consent (Article 6(1)(a) GDPR). You may withdraw this consent at any time. You can do so with a simple informal email to us. The legality of the data processing operations prior to withdrawal of consent shall remain unaffected by the withdrawal.
We will retain the data you entered on the contact form until you request their deletion or withdraw your consent for storage or until the purpose for their storage no longer applies (such as after completion of inquiry processing). Mandatory provisions of the law – in particular the storage periods – remain unaffected.

4. Social Media

4.1 Instagram

Our website uses so-called social plugins (“plugins”) of the online service Instagram from Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, United States.
The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”.
An overview of the Instagram plugins and their appearance can be found here:
When you visit a page of our website that contains such a plugin, your browser connects directly to Instagram’s servers. The content of the plugin is transmitted by Instagram directly to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has called up the corresponding page of our website, even if you do not have an Instagram profile or are currently not logged in to Instagram. This information (including your IP address) is sent from your browser directly to an Instagram server in the US and stored there.
If you’re logged in to Instagram, Instagram can instantly associate your visit to our website with your Instagram account. If you interact with the plugins, for example, press the “Instagram Camera” button, this information is also transmitted directly to an Instagram server and stored there. The information will also be posted on your Instagram account and displayed there to your contacts.
We point out that we as the provider of the pages do not receive any knowledge of the content of the transmitted data and their use by Instagram. For more information, see the privacy policy of Instagram:

5. Website Analysis

5.1 Google Analytics

On our Website we use Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.
Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
Of course you may also visit our website without cookies. Most browsers accept cookies by default. You can block cookies from being saved on your hard drive by selecting the ‘do not accept cookies’ option in your browser settings. For specific instructions, please refer to the user’s guide from your browser provider. You can also delete previously saved cookies from your computer at any time. If you do not accept any cookies, this may result in reduced functionality in our offers.
Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f EU-GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

– IP-Anonymization
Please note that on this website, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking). In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA.
On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google.

– Browser Plugin
You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

– Opposition to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data on future visits to this website:
For more information on how to handle user data on Google Analytics, please see the Google Privacy Policy:
For more information about Terms of Use, please see:

6. Newsletter

6.1 Newsletter Data
If you wish to receive the newsletter offered on the website, we require an e-mail address from you, as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data are not collected or only on a voluntary basis. We use this data exclusively for the delivery of the requested information and do not pass it on to third parties.
The processing of the data entered into the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 (1) lit. EU-GDPR). You can revoke your consent to the storage of data, the e-mail address and its use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the already completed data processing operations remains unaffected by the revocation.
The data deposited with us for the purpose of obtaining the newsletter will be stored by us until you unsubscribe and will then be deleted. Data that has been stored with us for other purposes (such as e-mail addresses for the members’ area) remain unaffected.

7. Plugins and Tools

7.1 YouTube
Plugins are used on this website from which – represented by Google Inc. – is operated by YouTube, LLC, Cherry Ave., San Bruno, CA 94066, USA. YouTube is represented by Google Inc., located in 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
When you visit a web page on our website that contains a plugin of this kind, a connection is made to YouTube’s webservers which then instructs your browser to display the plugin on that web page. In this way information about which of our web pages you have visited is passed on to the YouTube server. If you are logged in as a YouTube member, YouTube will associate this information with your personal YouTube account. If you use the plugin directly, by for example clicking/start button of a video or adding a comment, this information will be associated with your YouTube account. You can prevent this association by logging out of your YouTube user account and other user accounts of the companies YouTube LLC and Google Inc. before using our website and deleting the corresponding cookies from these companies.
Information about how YouTube (Google) gathers and uses the data on the platform and about plugins can be found in Google’s data privacy policy:
7.2 Vimeo
We use the provider Vimeo for the integration of videos. Vimeo is operated by Vimeo, LLC, headquartered in 555 West 18th Street, New York, New York 10011, USA.
On some of our websites we use plugins of the provider Vimeo. If you call up the Internet pages of our Internet presence provided with such a plugin, a connection to the Vimeo servers will be established and the plugin will be displayed. This will be transmitted to the Vimeo server, which of our websites you have visited. If you are logged in as a member of Vimeo, Vimeo assigns this information to your personal user account. When using the plugin such as clicking on the start button of a video, this information is also assigned to your user account. You can prevent this association by logging out of your Vimeo user account before using our website and deleting the corresponding cookies from Vimeo.
For more information about data processing and privacy by Vimeo, see
7.3 External services or content on our Website
Our Internet site also features links to other websites on the Internet. We would like to inform you that we do not have any influence over the design or content of the linked sites. Therefore, we cannot offer any guarantees regarding the relevance, correctness, completeness or quality of the information given there. In light of this, we hereby dissociate ourselves from any and all content on these sites. This declaration applies to all of the links to external sites on our Internet sites, and their content.
Since we have no control over data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your data. For further information regarding the scope and purpose of such collection and processing of your data, please consult the privacy statements of the providers whose services and/or content we include and who are responsible for the protection of your data in this context.

8. Licence Rights

IT’S MY BIKE would like to offer you an innovative and informative web-based program. Therefore, we hope that you enjoy our creative design just as much as we do. However, we do ask for your understanding that IT’S MY BIKE must protect its intellectual property, including patents, trademarks and copyrights, and that these Internet sites cannot grant any licence rights of any kind to the intellectual property of IT’S MY BIKE or to the rights of third parties.
The images and videos used on our sites are the property of IT’S MY BIKE, IoT Venture, Getty Images, iStockphoto, Shutterstock and partner companies and are accordingly copyright protected. It is not permitted to extract the images as individual files, download them or use them in any other way. Unauthorised use of these materials is expressly prohibited and constitutes an infringement of copyrights, trademark rights or other intellectual property rights. The following exception applies: The images and video provided for download under the ‘Press’ section have been released for editorial or scientific use with citation of the source.

9. Liability

The information and instructions on these pages do not constitute any assurance or guarantee, whether express or tacit. In particular, they do not constitute any tacit promise or guarantee with regard to composition, merchantability, suitability for particular purposes or non-infringement of laws or patents.