From now on, my Boo will be equipping all its e-bikes with IT’S MY BIKE technology as standard. Customers are now given the option of having all digital services activated in the newly developed my Boo app free of charge for three years. In addition to digital theft protection with a movement alarm, the app can also be used to analyse ride data and acquire insurance packages at a reduced price. An accident assistant can also be activated, which will notify any emergency contacts a rider has added if the rider has an accident.
“The IT’S MY BIKE smart technology allows our customers’ e-bikes to be located in the event of theft and also retrieve them in most cases,” states Jonas Stolzke, Managing Director of my Boo. “As a result, the customer gets their bike back instead of needing to buy a new one. This consequently helps to conserve resources, thus underpinning our concept of fair, sustainable business.”
The bicycle manufacturer not only has its bamboo frames made in Ghana. It also funds a local project, which built a school in the country in 2019. The region also benefits from bike production as it has already created more than 40 jobs there.
“With IT’S MY BIKE, we not only return bicycles to their owners. Bike recovery also saves on the material and transport costs that purchasing a new bike would involve,” states Jürgen Veith, Chief Executive Officer of IT’S MY BIKE. “We’re delighted to have acquired a very special customer in my Boo.”
About my Boo
Bike manufacturer my Boo uses the renewable resource bamboo in its bikes and e-bikes. The Kiel-based company has been working on its products since 2012. The bamboo frames are produced in Ghana, where the company contributes to the regional economy in the country and also funds local social projects.
Contact: Felix Habke, Head of Communications (firstname.lastname@example.org)